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Silverback media center is the epicenter for highlighting our global media presence, production of short films, photos, content generation, newsletters and magazines and the source for bike related information technology, new innovations and a general place the media and Silveback community can share their passion for this great sport!

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INNOVATING
SINCE 2004

In 2004 the Silverback brand was founded by Deon Retief, an entrepreneur, visionary and strategist. He has more than 22 years of experience in the bicycle industry, has conducted extensive brand studies worldwide (more than 300 brands) and has visited more than 400 independent bicycle dealers and sports retailers in more than 45 countries.

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Countries

100

Distributors Globally

500 +

Dealers Globally

INNOVATING
SINCE 2004

In 2004 the Silverback brand was founded by Deon Retief, an entrepreneur, visionary and strategist. He has more than 22 years of experience in the bicycle industry, has conducted extensive brand studies worldwide (more than 300 brands) and has visited more than 400 independent bicycle dealers and sports retailers in more than 45 countries.

49

Countries

100

Distributors Globally

500 +

Dealers Globally

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Step into our Theatre of Dynamics!

Silverback focuses on process, design and development ...

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Theatre of Dynamics Grand Opening

The Theatre of Dynamics have opened its doors from the 4th ...

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Introducing Silverback TV

TV and the Internet is merging into one giant multi-media ...

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Project: MyDreamBike

We love bicycles for many reason. Racing, training or a ...

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Silverback | Man Behind The Bike

" I read more than I eat and sleep. Passion does not ...

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Silverback unveils 'Theatre of ...

Silverback will showcase innovation across the board in ...

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SILVERBACK VOLVO HENRY TALKS ABOUT HIS ...

This trip has made me realize what to do next, believe in ...

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Riding a bike to work is my secret to ...

As you stand at the gas pump on your way home from work, ...

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FIGHTING SPIRIT

Tough moments don't last, tough teams do

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Silverback Ambassador challenges the ...

The Silverback SESTA is his wepon of choice for the ABSA ...

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Silverback Ambassador, Greg Miller ...

These days I just love riding my Mountain Bike to hang out ...

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SILVERBACK VOLVO GOES RIDING BEFORE ...

The Absa Cape Epic also attracts aspiring amateur riders ...

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UCI WORLD CUP #5 VALLNORD

“It’s been a long battle physically & emotionally ...

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TIFFANY & LUKE EARNED THEIR STRIPES AT ...

Through rain and mud champions was crowned!

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TIFFANY KEEP WINS JUNIOR WOMEN'S ...

She is currently racing the superfast Silverback 2018 ...

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UCI WORLD CUP #4 VAL di SOLE

“Today was a tough day for me. I suffered the whole race ...

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SHAUN-NICK ONE SECOND OFF THE PODIUM & ...

“I feel this was a great race prep for SA Champs in a few ...

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MARTIN GLUTH RACE READY FOR THE NEXT ...

“Once I was in my rhythm it was a really strong race,” ...

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Tiffany Keep seals final podium at the ...

“I felt frustrated and not entirely satisfied with my ...

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Strauss seals final podium at the SA ...

“I felt frustrated and not entirely satisfied with my ...

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SILVERBACK VOLVO RIDERS, DE VILLIERS & ...

Silverback Volvo Riders, Yolande & Shaun-Nick Takes to the ...

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SILVERBACK OMX PRO RIDERS, FRAZER & ...

Frazer Clacherty was the big winner at the 4th and last ...

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LUKE MOIR WINS FINAL XCO SERIES AGAIN | ...

LUKE MOIR ALSO WINS FINAL XCO SERIES | BEST FIGHTS FOR HIS ...

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UCI World Cup #3 IN NOVE MESTO

Nove Mesto - dry and extremely dusty.

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Impressions

“Tag us on social media channels using #silverbackbikes #borntobefast #inspiredbyyou #silverback #teamsilverback”