Silverback’s Head Quarters Presents the State of the Art Facility based in Stuttgart, Germany. It is the central hub for the designs, development and ownership of the brand.

From the 4th – 7th July 2018 visitors were blown away by our newly modernist upgraded facility. Tours were conducted in small intimate groups to allow better interaction and experience.

The Silverback Facility is a progressive and forward-thinking innovation centre.

Silverback focuses on process, design and development coupled with the acceleration and advancement of bicycling innovation.

For the first time we showcased out complete 2019 range for customers to see and experience. Over 90 bike models were on display, covering all riding disciplines. Including the electrifying S-Electro range & the All-New gravel grinding, Siablo GR.

We are proud to be the future forward company, consistently innovating in all aspect of our business. We announced new digital features such as MyDreamBike, GearShop, SB-TV, a brand new site and B2B Portal advancements.

Silverback introduced an advanced asset, our Scientific Right Fit Studio which helps riders with bike setup for the correct fit.

The German Test Center and Assembly Lab, ensures precision care. The days were filled with Dynamic presentations delivered throughout the facility focusing on various different topics, including the future of cycling retail, bicycle design and prototyping and E-Bike development.

Lastly, visitors were able to meet Silverback’s owner and founder, Deon Retief who had an open door policy shared some good coffee and whiskey with anyone who wanted to talk and get to the know the brand.


More Photos of the Theatre Of Dynamics! CLICK HERE

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